
See how US printers have successfully transformed digital printing
- Categories:Industry News
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- Time of issue:2010-07-31
- Views:0
See how US printers have successfully transformed digital printing
(Summary description)Sometimes,themostdifficulttimeiswhenthingsgosmoothly.Someprintingmanagerscan'tbreakthecurrentsituationofthis"pressure",andsomepeoplestillholdtheideathat"theroadtothemountainmusthavearoad".LocatedintheoutskirtsofWashington,USA,PeakeDeLancyPrintingCompanywith25millionUSdollarsofassetsiscurrentlyfacingtheproblemofhowtobreakthroughdifficulttimes.Thecompanyhaswonthehonorandpraiseoftheindustryforitshighprintingqualityandattentiontodetail.Atpresent,ithasamonochromevariabledataprintingbusinessofnearly1millionpagespermonth.AccordingtoScottShure,vicepresidentofsalesatPeakeDeLancyPrintingCompany,theyplantoexpandintothefieldofdigitalcolorprinting,buthowdotheycurrentlyfacetheproblem?Howtoinvestinequipment?Shuresaid:"Obviously,thedigitalcolorprintingbusinessisjustinitsinfancy,andthedemandisgraduallyincreasing.Itonlyneedstoprovethatwecanprovidecustomerswithhigh-qualitydigitalcolorprints,andhavethesamemonochromevariabledataprinting.High-precisionprintingcapabilitiescanwincustomers.PeakeDeLancyPrintingCompanyhasalreadystartedtocooperatewithafinancialserviceinstitutiontoprovidethemwithawiderangeofmonochromevariabledataprints.Intheprintingindustry,customerswillbemonochromeprintingbusinesstodigitalItisnormalforthedirectionofcolorprintingtochange,andthefinancialservicescompanyhasbeguntotrydigitalprintingatotherprintingcompanies.MarketexpansionandexpansionPeakeDeLancyPrintingCompanyregardsdigitalcolorprintingasagoodbusinessdevelopmentandaneffectivewaytoobtainmorebusinessopportunities.Therefore,therelevantpersoninchargeofthecompanytooktheirmostdifficultjobstomanydigitalprintingmachinemanufacturersforfieldvisits,andfinallytargetedtheCanonImagePRESSC7000vpwithA3000colorserver,andtheauthorizedafter-salesserviceofthedevicewaslovedbyloveKang(IKON)companyisresponsibleforsupport.WhentalkingaboutwhyCanonequipmentwaschosen,Shuresaid:"Choosingalargesuppliercanensurethehighqualityoftheequipmentandthereasonablenessoftheprice.Theequipmentiseasytooperateandthequalityoftheprintedmatterisgood.Inaddition,after-salesservicealsomakesusWithadeeperunderstandingofAikang,theirenthusiasticandpatientequipmentoperationguidance,combinedwithprofessionaltrainingandpractice,after6weeksofequipmenttestingtime,wehaveestablishedagoodmutualtrustrelationshipwithAikang."Interestingly,PeakeDeLanceyPrintingCompanysoondiscoveredmorebusinessopportunitieshiddenbehinddigitalcolorprinting,suchasshort-colorprintingofpostcards,leafletsandsmallbrochures.Oneofthemostprominentexamplesistheacquisitionofbookworkforprintingasimilarcatalogforanartmuseum."Ifthereisnoequipmenttoproducehigh-qualityprints,itisimpossibletoobtainthesedemandingcustomers."Shureadded.AnotherexampleofsuccessfulmarketexpansionisthatPeakeDeLancyPrintingCompanyprovidedahotelwithalargenumberofsyntheticstockprintsproducedbycombiningdigitalprintingandlithography,andthisprintwontheworld-renownedBennyPrintingAwardAttheGraphExpoexhibitionattheendofOctober.GoodcompanyreputationInfact,forthePeakeDeLanceyprintingcompany,thenewdigitalcolorprintingcapabilityhasbeenwellproven.Thecompanyhaswonthefavorofalargenumberofadvertisingcompanies.Shureexplained:"Nomatterwhatbusinessmenintheindustry,aslongastheyunderstandthe1:1marketingconcept,directcommunicationandfacingconsumersarefarbetterthanstaticinformationtransmission,sotheyareverysupportiveofvariabledatacolorprinting.PeakeDeLanceyPrintingCompanycannowundertakejobsinvolvingvariabledataprintinginanyfield.Digitalcolorprintingcanalsoenablecompaniestoobtainadditionalbusiness-relatedorders,suchasmailingmaterialsforaccountholdersofthetwobanksbeingacquiredPrintingjobs,includingtheprintingofrelevantbackgroundinformationonthemergerofthetwobanksandtherelevantinformationofeachbankaccountholder.
- Categories:Industry News
- Author:
- Origin:
- Time of issue:2010-07-31
- Views:0
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