
Digital printing and packaging in 2010 can reach 2.4 billion US dollars
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- Time of issue:2010-07-31
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Digital printing and packaging in 2010 can reach 2.4 billion US dollars
(Summary description)AccordingtoanewstudybyPerlaInternational,theglobalmarketfordigitalprintingpackagingandlabelsisexpectedtoreachUS$2.4billionin2010,andthemarkethasexpandedbynearlythreetimes.Thismarketsizeisexpectedtobeatacombinedhealthrateof182%and23%overallThegrowthrateisexpectedtoreachnearlyUS$6.8billionby2014.Accordingtosomeearlyresearchandexpertanalysis,theypredictedinthe"DigitalPrintingPackagingProspects"thatinthefiveyearsto2014,theglobalmarketwilldeclineinpackagingtypes,end-usemarkets,applications,andgeographicregionsandproductionprocesses.Inaddition,thepurposeofthisstudyistoclearlydefinetheadvantagesanddisadvantagesassociatedwithdigitalprintingandpackagingfrom2009to2014.Thisresearchnotonlyprovidesadetailedintroductiontothekeydemanddevelopmentdirection,butalsoanalyzesthecompetitivelandscapeoftheindustryandbusinessopportunitiesoftheanalysisequipmentandconsumablesuppliers.Digitalprintingreferstothereproductionofimagesreproducedeachtimeacopyisprinted.Theimagecarriercanbedynamic(toner)orvirtual(inkjet).Althoughtheeffectsofeachdigitalprintingaresimilar,theyareessentiallydifferent.Digitalprintingdoesnotrequireprepressandexpensivetraditionalnewslayoutadjustments,therebygreatlyreducingcosts.Digitalprintingcannotonlyprintonvarioussubstratesbutalsoensuretheversatilityofdigitalprintingmachinesforotherprintingmethods.Themaindrivingforcefordigitalprintinginpackagingandlabelingistheneedforshortnewscustomizationandoperationtolimittheamountofdormantinventory.Digitallyprintedlabelsandpackagingondemandarecriticalinthecurrenteconomicdownturnandwastereductionmeasures,asfewersubstances,energysources,andinkscanbeused.Standarddigitalworkfiles-formatsthatcanbeeditedlikethePDFformat(Quark,AdobeIllustrator,PDF,Adobeh,andEskoArtwork)cannotonlybereceivedonline,butcanalsoberunafteraquickfoldingandearlywarning.Therefore,theworkthatstartedinthepastseveraldaysinadvancecanbecompletedinoneafternoon,whichisinlinewiththetimelysupplychainpursuedbysomebrandowners.Digitalprintingcanalsomaketheconvertera‘printserviceprovider’andprovideawiderrangeofelectronicservicesthantraditionalprintingservices.Customerrelationshipmanagement(CRM)support,networkdistribution,anddigitalpicturelibrarymanagementcurrentlybelongtotheservicesprovidedbyprintersandconverters.Thebiggestadvantageofdigitalprintingisthatitcandovariabledataprinting(VDP)andallowtheproductionofuniqueproducts.Amongotherthings,itcanencodeandbarcode(1and2dimensions),number,completeequipmentincludedinthebrand,andlimitededitionproductionindifferentlanguageversions.Regardingtheglobalmarketfordigitalprintingpackagingandlabelsbyindustry,drivenbybrandowners'pursuitofinnovationandfasterprintingspeedsrequiredbyconverters,PerlaInternationalexpectsthatdigitaluseinflexiblecordswillIncrease4to5times.Someofthisgrowthmaycomeattheexpenseoffoldingcartonsthathavebeengrowingslowlyoverthepastfewyears.Insomecases,brandownersareturningtopurelyflexiblepackagingoptions.Intheend-usemarket,asthepenetrationlevelofelectronictechnologyisstillatanearlylowlevel,foodandbeveragesarealreadyattheforefront.Inviewofthegrowthofordinaryproductionpackagingandlabels,thepenetrationrateisexpectedtoincreaseinthenearfuture.AccordingtoPerla’sforecast,theindustrywillgenerate$0.66millioninglobalsalesin2009,anditisexpectedtoriseto$2.1billionin2014,ayear-on-yearincreaseof28%.Thisresearchalsoaddsthatthemostcommonapplicationofdigitalprintinginthepackagingmarketisordinaryproduction.Theemphasisisthatevenifthecollectionofinspections,prototypes,samplesandtestsstilldominatestheprintedmaterials,thetraditionalproductionfunctionisstillthemostimportant.Comparedtopackaging,thisisparticularlysuitableforlabels.AccordingtoPerla,digitalgeneralproductionpackagingandlabelprintingareexpectedtobe93,100yuanin2009,andareexpectedtoclimbto245millionUSdollarsin2014.Fromthegeographicalpointofview,thedigitalprintingandpackagingmarketcanberoughlydividedaccordingtothetwolinesofdevelopedanddevelopingcountries.WesternEuropeandNorthAmericahavewitnessedthelowestgrowthrates,whileAsiaPacific,EasternEurope,SouthAmerica,andtheMiddleEastandAfricahavethehighestgrowthrates.AccordingtothepredictionofPeraInternational,theaveragegrowthrateintheperiod2009-2014willbebetween19%(NorthAmerica)and33%(EasternEurope,althoughthestartingpointislow,butthegrowthmomentumhasexceededthepreviouslyexpected2011).Regardingtheadvancementofdigitalprintingsystems,someofthelatestsystemsincludeonlinesystemglazing,coating,stacking,conveying,anddiecutting.Digitalcircuits,includingfolding,gluingandfillingmachinery,allowtheentireprintingandpackagingprocesstobeperformedatthesamelocation,furthersavinglogisticsandsupplychaintransportationsteps.
- Categories:Industry News
- Author:
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- Time of issue:2010-07-31
- Views:0
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