A brief discussion on the imperative of my country's printing industry to "welcome in and go out"

Release time: 2012-07-23

In recent years, China's printing industry has maintained a rapid development speed. During the "Eleventh Five-Year Plan" period, the average annual growth rate of China's printing industry was 19.34%, much higher than the 11.2% growth rate of the national economy in the same period. Data show that last year, the total output value of China's printing industry was 867.7 billion yuan, an increase of more than 12% year-on-year; the total assets were 1.14 trillion yuan, an increase of more than 25%; the total profit was more than 70 billion yuan, an increase of more than 8%; the foreign processing trade volume It was 68 billion yuan, an increase of 2.9%; the number of printing enterprises was 102,500, a decrease of 1.8%; the number of employees was 3.56 million, a decrease of 2.7%.​​

Sponsored by the 2012 Shanghai International Printing Week Organizing Committee and undertaken by Shanghai Commercial Daily, the business negotiation meeting between printing companies and Chinese and foreign chambers of commerce was held in Shanghai International Printing Week. There are more than 30 representatives of chambers of commerce from nearly 20 countries and regions, heads of foreign government representative offices in Shanghai, foreign manufacturers and purchasers, and more than 30 chambers of commerce in Shanghai, Shanghai Federation of Industry and Commerce related industry chambers, and related industries in Shanghai. A total of 120 representatives from industry associations and domestic manufacturers and purchasers participated in the fair. At the meeting, Chinese and foreign companies communicated about possible cooperation in the printing industry. After the meeting, the representatives also visited the exhibitors of this printing exhibition. At the meeting, a representative of a foreign chamber of commerce asked the organizer how to strengthen the communication and cooperation between foreign and domestic enterprises in the printing industry. "Welcome in" and "go out" are the current answers.​​

"China's printing industry is currently in strong demand. One of the ways to strengthen domestic and foreign cooperation is to welcome foreign printing companies to strengthen investment in China." Zhou Jianping, director of the printing management department of the Shanghai Press and Publication Bureau, said the above when answering questions. In addition, due to the economic downturn, foreign printing companies may not be able to undertake business in their own countries and regions, so Chinese printing companies going out is also considered by Director Zhou as one of the more direct ways of cooperation.​​

Ricardo, chief representative of the Shanghai Representative Office of the Foreign Trade Bureau of Valencia Autonomous Region, Spain, said in an interview with a reporter from the Commercial Daily that participating in the exhibition is the most direct and effective way for foreign companies to strengthen communication with local Chinese companies. Secondly, through the matchmaking of printing industry associations, the effect is also very obvious.​​

After the negotiation meeting, the representatives of foreign chambers of commerce in Shanghai who participated in the meeting visited this printing exhibition with great interest. In front of the booth of Shanghai Jielong Industrial Group Co., Ltd., the delegates were attracted by some packaging and printing products with Chinese characteristics. The person in charge of the booth introduced to foreign business representatives that the company undertakes the printing of reference books such as Cihai, and the printing is required to have an antique flavor. These characteristic printings have attracted the attention of foreign business representatives. "Polish companies will not designate any printing company to print packaging products for their own chambers of commerce in China. Most of them look for partners through exhibitions and other forms." Maciej Lojek, president of the Polish Chamber of Commerce in China, told the Business Daily reporter that Polish companies in China have a huge demand for printing. , with a demand of several hundred million euros, mostly related to consumer packaging, especially in the food category. Therefore, it is the best way for Polish companies to cooperate with Chinese printing companies through exhibitions and fairs.​​

In 2008, Miao Zhicheng, the then vice chairman of the American Chamber of Commerce in Shanghai and the current head of Miao Zhicheng Enterprise Management Consulting Shanghai Co., Ltd., said in an interview with a reporter from the Business Daily that the fair is a good platform for cooperation, allowing foreign companies to directly cooperate with domestic printing companies. Do docking.​​

"Although the packaging and other printed products required by American companies are generally designed abroad and then handed over to Chinese printing companies for production, the localized sales of goods makes it particularly important to incorporate localized elements, which requires Foreign purchasing companies and Chinese printing companies communicate quickly and effectively, so that printing companies can understand their actual needs.”